EVs have been better for ~90% of the driving most people do for a decade, but a lot of people held back because they fixated on things like epic road trips or needing to haul many sheets of plywood.

What a price shock does is force people to acknowledge how much money they’ve been spending on edge-cases, making many of them reconsider how much it’s really worth to, for example, go on an all-day drive without every stopping for more than a few minutes or whether the SUV/pickup truck aesthetic is worth paying 50% more every day.