Remilk is an Israeli food-tech startup using yeasts to produce milk proteins. Frankly I find your comment rather odd, why should a startup be more loud because other people are biased? Diplomacy is the job of the state. We have innovative index on which Israel does well and large number of unicorn per capita.

> why should a startup be more loud because other people are biased? Diplomacy is the job of the state.

I agree with you that it is the job of the state to do diplomacy, I would argue that the Israeli state has done an extremely poor job at that, so it may be left to some of its greener industry to pick up the slack, unfortunately.

Not because they 'have to' but because they would want to if they want to expand abroad and not get overshadowed by the bad PR the Israeli state is so good at putting out.

I disagree with you that 'other people are biased'.

One of the reasons Israeli soft power is so weak at the moment is precisely because its diplomats always insist everyone is just simply biased against Israel, often invoking some thousands year old hatred of its people etc. rather than for one second introspecting on the fact that the actions of the state may indeed have something to do with that perceived bias.

It should indeed be the job of Israeli diplomats to work and promote Israel in the best light possible