I imagined it as kind of a shorthand for "you should be spending my tokens on looking for / addressing issues like X, Y, and Z," where X, Y, and Z are the sorts of things that an expert in [insert domain here] would be likely to care most about.

right, but the thing is how do they know what an expect in [insert domain here] would care about? Obviously by finding content created by

people who claim to be experts in [domain] people who others claim to be experts in [domain]

hopefully valuing membership in group two over membership in group 1.