> I could similarly ask what happened to journalists? Or the politician that cared about their stated principals.

It’s all the same. What happened is that principals became a liability and lying became a virtue.

Principals were always a liability. It is literally a key point in countless interactions. Is why "holding hostage" works. They are literally playing against a principal.

Similarly, lying has never been a virtue. But, joining people to your lie has always been a powerful way of gaining support.

I honestly don't know when or how things changed. My gut is, oddly, that the stakes all just changed. Used to be, you could literally retire to a homestead and you were living on your own. That just does not exist at all in the same way, anymore.