To be fair, that is described as an 8 year old example. Their current UX is much more clear.

Their current pattern is more about playing into the fear of what happens without insurance, without selecting your seat, when you don't pay for early check in and forget to do it online on the day before the flight, or what happens if you show up with more or larger luggage than what you booked. Fears they themselves create with high fees for showing up with too much luggage or for checking in at the airport

There is still a bit of praying on people who are in a hurry or are impatient, don't read the screens and just click the most prominent button. The most obvious is the seat selection. But it's no longer the most prominent way they get you

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som 3 hours ago | parent | next [-]

It's funny, I booked a flight with Ryanair only about an hour ago - out of pure desperation - first time in 15 years.

I remember them being crafty, but I have to admit I was surprised by the level of tactics ... that is to say, what they are still allowed to get away with given European / UK consumer law.

Not to mention that a 20kg bag and hand luggage cost me significantly more than the fare itself. They even had upfront "package deals" that would have actually worked out more expensive - bundles of nonsense benefits.

In Australia most of this kind of borderline deceptive selling has been stepped on, to the point that you hardly see it any more.

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netsharc an hour ago | parent [-]

My story wasn't with Ryanair, but I used to use Skyscanner to find the cheapest ticket, which is usually from a reseller agent instead of the airline (and whatever savings one made was wasted with time reading the 1-star reviews of how shit they are and then convincing oneself "Oh it'll be fine.").

One of these sites offered the ticket for dozens of Euros cheaper, and allowed me to go through the booking process until the end: I entered my CC, hit "Buy", and the next page was "Oops, the flight is no longer available at this price. The price now is: [the same price as booking with the airline]. Would you like to complete the purchase with this new price anyway?".

Fucking hell, it pissed me off so much that I said no and booked it with the airline after all.

	▲	kyusan0 36 minutes ago \| parent [-]
		I spent most of my professional life working in various roles in aviation, which included several years in a customer facing position at an airport. I'd recommend never ever using reseller agents. They frequently mess up tickets, they sell tickets that don't exist at all, and most of them won't forward your contact info to the airline's system, so if there's a problem or delay you'll never receive the notification from the airline. (Including coupons, hotel room offers in case of cancellation and other stuff) The airlines may be bad but the resellers are worse.

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noosphr 4 hours ago | parent | prev [-]

Did we read the same article?