You're probably talking about cooking/recipe blogs? I need those 12 paragraphs and all the ads to get to the recipe. It's dopamine.

Recipes themselves can't be copyrighted.

https://www.copyright.gov/help/faq/faq-protect.html

    How do I protect my recipe?
    A mere listing of ingredients is not protected under copyright law. However, where a recipe or formula is accompanied by substantial literary expression in the form of an explanation or directions, or when there is a collection of recipes as in a cookbook, there may be a basis for copyright protection. Note that if you have secret ingredients to a recipe that you do not wish to be revealed, you should not submit your recipe for registration, because applications and deposit copies are public records. See Works Not Protected by Copyright (Circular 33) (PDF, 113 KB), section "Names, Titles, Short Phrases."

https://copyrightalliance.org/are-recipes-cookbooks-protecte... also goes into it.