AMD's utter incompetence when it comes to the software side of things is truly, truly baffling to me. It's not like you need a mountain of developers, a team or two on the right project would do wonders for their market share.

For example: Implement the CUDA. CUDA's won, hands down, that toothpaste is solidly outside the tube. Luckily, to the outside observer CUDA is just an API, and API's aren't copyrightable. Literally nothing is stopping AMD from hiring a relatively small team of developers to make AMD GPUs CUDA-compatible.

likewise. i'm bewildered throughout the years.

my suspicion is that it is the company culture: the hardware engineers are the real engineers. software is a triviality left for the lesser minds. the consequence is they mess up every product... everything they do needs software.

HIP tries to be like this, almost API compatible with CUDA such that you just need to do find and replace. I think they even had a script to do this for you.

But the issue remains that the actual support and debugging tools remain so atrocious that it doesn't help to combat the CUDA monopoly. They've further burned a lot of trust by never really delivering on their promises to do better unless you're a customer large enough to get personalized attention from their engineers.

This ends up being a double whammy because not only are you pushing away smaller businesses, you're also pushing away single developers that go on to influence purchasing/development decisions.