Plenty of value comes from things the customer doesn't care about.

Customers want features as fast and as cheap as possible. I derive joy from solid test suites that avoid me getting paged while on call and team processes that don't allow config changes on Friday so pages don't happen on the weekend.

Very few craftspeople derive their joy from the customer experience. An electrician isn't happy because their work allows me to watch TV. A carpenter isn't happy because a new set of stairs lets me get to the basement faster. They're happy because of their perception of the quality of their work. This goes away when the visible or fun parts are no longer "their work"