You don't SEE them on the road, because they look like other F-150s.

You see the cybertruck, because you can't help it.

Meanwhile the F-150 lightning outsold the cybertruck.

In the UK EVs have a green rectangle on the number plate. I personally think this is helping adoption as it changes the mindset of people who have been programmed to think that “nobody wants EVs” - it’s hard to argue with the sheer number of them driving around now that you might otherwise miss since a lot of them just look like the ICE equivalents.