Why do you anthropomorphize companies? Is it to absolve individuals of responsibility?

> We've all experienced watching a company we love or admire be warped and broken beyond recognition; until it's a husk of its former self, or worse. I wanted to understand why. And I wanted to know what all of us can do to stop that from happening.

I happen to think that organizations are literally alive. They are superorganisms. To be more scientifically accurate, they are examples of the class of beings which are "emergent intelligence."

I don't think there's any way to talk about this without running into the problem of anthropomorphization. So I tried to be really careful with it in the book. You'll have to judge for yourself if you think I got it right.

And I'm especially sensitive to the question of accountability because you're right: today we mostly want to see these problems as being done by individual villains, because at least we can hold individuals accountable. How well is that going? It seems like we are breeding a class of people that are completely above accountability. I don't think that's tenable. I think in the long run, this system will collapse if it cannot hold the people responsible for atrocities accountable.

Personally, I think the best way to do this is to understand the systems that are causing these behaviors today so that we can locate responsibility in the right place.