I remember working for a company that did a lot of business in logistics. We were strictly prohibited from using any Amazon Web Services because several of our very high profile customers didn’t want anything on AWS. The higher ups were thoroughly convinced Amazon would copy it (and I mean, they came out with a product that competed with us, so they weren’t wrong!)

This kind of stuff “but they’ll copy us” is always weird (and wrong). Logistics isn’t some secret sauce. It’s taught in operations degrees across colleges. If a company is worried that all it takes is another company “copying” their IP to supersede them, then you don’t have a company, you have a simple app.

Amazon didn’t “copy” logistics from Apple. But both of them use similar underlying processes and optimizations. They both excel at it, and neither is eating the other’s profits. The same goes for smaller companies. Or the logistics providers like UPS.