Or, alternatively, they feel like they finally cracked the code and think they can do it better. That's when Apple finally enters a market.

Consider how much money they put in to building a car to cancel it when they decided they couldn't, in fact, do it better. I'm sure there are hundreds - maybe thousands - of failed prototypes along the way.

They will be using a Samsung screen, so just no. Stop repeating this false trope. Didn't happen with the vision pro, and won't happen here.