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Jnr 6 days ago

Perhaps Apple is also running out of ideas.

magarnicle 5 days ago | parent | next [-]

Their ideas have rarely been about form-factors or product categories (every knew what a tablet was before the iPad).

skywhopper 6 days ago | parent | prev [-]

To be fair, they ran out of ideas in 2010, if not before.

microtonal 6 days ago | parent | next [-]

Apple Watch and AirPods were certainly category-defining products, some people would also argue that the iPad was. So 2010 or before is certainly not fair.

alwillis 5 days ago | parent | prev [-]

The MacBook Neo is a new idea. It’s also a device most Apple skeptics didn’t think was possible.

Jnr 5 days ago | parent [-]

Nothing new about it. It is a thin laptop, similar to Macbook Air which they have had for many many years.

alwillis 4 days ago | parent [-]

> Nothing new about it.

Besides starting at $599 (the Air has mostly been a $999 product; occasionally selling at $799 at Costco), coming in 4 bright colors with matching keyboards, using an A series chip for the first time in a Mac, containing 90% recycled aluminum (the most of any Apple product) and breaking all Mac laptop sales records, there's nothing new about it. /s