I spent several years working for a competitor of Ticketmaster. The industry is really difficult to break into.

First, there's the chicken and egg problem of content (events) and consumers. One big part of the sales process is a venue or promoter understanding how your platform will support their sales and marketing processes. If you already have consumers with an app and push notifications, it's an easy sell.

Another issue is cash flow. Deals often depends on what advance you're willing to pay, and it's not uncommon for very large venues to get signed at a loss just for the content. You need the cash to compete, and the big boys will happily take a hit on the big venues to hold onto them. The actual take per ticket is quite a low margin, and if a venue performs worse than you'd hoped you can easily end up making a lot less than planned.

Then you've got all the usual RFP noise around feature offerings. Plus regulation in different countries (looking at you, Italy).

You need investors to fund your sales process, and your development all at very low margins. You also need all the industry connections to build an enterprise sales pipeline and secure business. All of that is to say it's a difficult industry to get any sort of a foot hold in, let alone grow enough to be a serious contender.

The company I worked at ended up doing several rounds of layoffs followed by a very poor sale with no consideration to staff options. It's limping on as it slowly gets absorbed into the company who bought them who are also in the ticketing and event space.