> Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.

It's the user's data. Not Apple's. And it should be the user's right to send it to whoever for whatever results, imo

And that's exactly how it works for apps you download from the App Store. Apple even makes app publishers declare data collection and privacy practices on the App Store before you install apps.

It's clearly just Apple not wanting to further open up their platform to competition.

I think there’s a case that Apple’s commitment to privacy here will increase participation by 3rd party developers.

For example, if I’m maintaining a secure chat app, I think I’d be more likely to adopt the APIs to share the chat messages with the system AI due to Apple’s promises that the data will either be processed On Device, or in their Private Compute Cloud.

If I instead believe that sharing the chat messages with the system AI would cause those messages to be sent to unknown-to-me other entities, I think I’d be less likely to participate in the new API.

This user might be okay with their data going to this other provider, but what about the people they’re messaging? I have a responsibility and a commitment to _all_ of my users to protect their data.

I might not be able to control what any specific user does with the data, but proactively writing the code that sends the chat messages to this other system is something that I have control over.

Meta would probably start a massive ad campain to pay people money to install Meta iPhone AI.