I don't think it's unfair to say that the EU scrutinizes Apple (and a few other megacorps) a great deal more than most other companies. Some zero-privacy competitors might be sailing by right now simply because they aren't already caught up in the EU's red tape. Which isn't to say Apple doesn't also wield that red tape as their own bargaining chip, like you said.

They don't scrutinize brands but specific products. iMessage is exempt from DMA, for example, while WhatsApp and Messenger are not.