> but as a lifestyle aid

Apple is as much an aspirational lifestyle company as they are anything else. That's been their marketing aim for quite a while. It's less about the tech and more of a message of "This is the person/lifestyle you can be if you buy our products"

Of course, but it’s interesting to see how they apply that marketing mold to security devices, by making up use-cases which nobody is buying them for. It contrasts with the crash detection and health stuff where realistic scenarios are shown.

Ok, maybe it’s not that interesting on reflection, and how are they even supposed to advertise it, with burglars?