what's worrisome is that they continue to fail at it. it's one thing to say "we're still hashing things out". it's another to parade around Image Generation features that are obviously widely not-cared-for and oftentimes actively disliked

Apple cares greatly about their brand yet this has hurt their brand like nothing else in the past decade

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pgwhalen 3 hours ago | parent | next [-]

It’s worrisome, but it’s also worth pointing out that no one else has succeeded at it, or even gotten close. It’s easy to forget that there are not good well-integrated person AI solutions yet, it’s just chat bots. I think it’s just harder than a lot of people think it is.

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artursapek 2 hours ago | parent | next [-]

I think it's fair to say that OpenAI has at least partially won the "consumer AI" segment.

	▲	s3p an hour ago \| parent [-]
		Yeah but OpenAI isn't building phones. The real winning would be Google's deep integration of Gemini into all of their products. Also, even when you DO get AI into products, consumers might not like them. The overuse of copilot led to a barrage of Microslop jokes, for example

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merlindru 2 hours ago | parent | prev [-]

absolutely agree.

but Apple isn't known to make grand promises and then not keep them, is it..? usually they just deliver what they say they will

yet i've been reading about "well they promised AI Siri two years ago and Siri still can't set an alarm right" in every thread even remotely related to the topic

i don't remember reading this much about anything else. it seems to have soured people quite a bit, at least in my internet bubble

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Danox 3 hours ago | parent | prev | next [-]

Apple hurt their brand so much. That the five ecosystems all work together better than anyone else.

And the Mac Neo is a best seller. Yep they really hurt themselves?

The only thing hurting Apple right now is memory like everyone else out there all because of the AI data center fiasco.

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mikestorrent 24 minutes ago | parent | prev | next [-]

If anything, shipping and sitting on the previous incarnation of Siri as a basic feature set to shut up iPhone users for a few years while everything else matured might be viewed as a very shrewd move ten years from now.

	▲	bigyabai 3 minutes ago \| parent [-]
		That's one way of looking at it. Alternatively; Apple had their pick of the litter at TSMC for half a decade, and Nvidia beat them to 5 trillion total valuation with their design chops alone.

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davnicwil 3 hours ago | parent | prev | next [-]

on the other hand failing at it or pushing it to the edges until they figure out where if anywhere it would actually make sense (which is I believe the entire crux of their strategy) might equally reasonably be helping their brand.

I don't see strong evidence the average consumer is demanding 'AI features' in everything. I mean even amongst the technically inclined this is often bemoaned, anecdotally.

	▲	merlindru 2 hours ago \| parent [-]
		thats exactly what i'm saying they should be doing, but aren't. we're in agreement!! why don't they just wait and not ship any AI junk at all? instead of promising a Siri AI rework, which then doesn't deliver? or Image Generation stuff that feels wildly put of character and generates tasteless and often downright creepy images? not to mention that all of the new AI stuff they announced won't go live in China and the EU for a while. why not do exactly what you proposed and wait it out? instead they seem to be trying to deliver AI stuff and just unable to. there's also reports that apple execs held a secret emergency "oh shit what do we do about AI" type meeting. they very much didn't intend to be this behind

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emodendroket 5 hours ago | parent | prev | next [-]

I mean have they, they have an outright majority share in iPhones in some markets, including the US, and lots of other stuff that sells reliably. Granted, I'm sure they'd love to have another blockbuster product, but having what amounts to "utility" status for a $1000 device isn't too bad.

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OJFord 4 hours ago | parent | prev [-]

Rest assured when they do have it figured out, we'll learn how they invented LLMs and AI chatbots.