It looks bad from every perspective. I've never seen two apple's in one URL for product category before. apple.com/apple-intelligence

To prove my point, I opened a random date on the Apple website matching today's date to compare. 16 years ago, June 8 (1) Apple released the iPhone 4. There's still no room for jokes about that release, and from this perspective, calling their AI 'Apple Intelligence' feels weak compared to what they used to deliver.

I agree that some years ago Apple was the strongest in marketing, their brand team had been setting the bar for tech, but I simply can't say that anymore.

1. https://web.archive.org/web/20100608073904/http://www.apple....