> Did you really think the roaring response were organic feedback? It was always controlled. Personally I'm happy to be done with the on-cue tumultuous cheering and whooping.

While I agree with you, I think even the controlled audience mattered.

The audience, even if they were largely Apple employees + journalists, did not know what was gonna be revealed. And there weren’t literal cue cards.

So you would never see the audience boo, but there were several situations where the Apple presenters expected cheering but got polite clapping instead, or cheering which was very evidently just the sycophantic employees (or the team that worked on something).

When something was truly exciting, the cheering reflected that in a way it didn’t when the announcement wasn’t.

Two very different examples of this were the Snow Leopard reveal, where the excitement could be felt throughout the presentation, culminating with the $29 price, and the iPhone reveal with the 3 devices in 1 gimmick.