As people’s default shifts to consumption, they stop posting content themselves. They also stop living a life worth posting about… especially when they start comparing themselves with “influencers”, who have made a full time job out of pretending to live an interesting life.

The problem with filtering out all the junk as a solution is that it doesn’t fix the actual problem of those sites with perverse incentives having control. It seems like the real goal should be to get people off these platforms. That’s the only way to really stop it.

I wonder how long companies would keep paying for ads when a site is 100% bot traffic? They could keep the ruse up for a while, but likely not forever.