>> Why does it matter that a Guardian article was the thing that gave the writer the missing link

Forgive me if I'm wrong, but the name of the magazine — and the fact that it is a magazine — matters very much when we are talking about something that is "entering public life".

If the author had read this little tidbit on a "daily dune fan blogpost", he wouldn't have any ground to claim that butlerian jihad is a part of relevant political vocabulary.