Ads became the default business model of the web. When people started to get sick of blaring in-your-face blinking banners, it mutated into search ads and placement. The same thing happened to mobile apps and games, YouTube, Facebook, instagram, even Tik Tok. When it becomes too blatant then it embeds itself one level deeper as placements and endorsements.

It will never stop because the parasitic ads are the only thing holding up the edifice anymore. It's crazy to me because ultimately what holds up the economy is money changing hands for services, and ads aren't that. So ads are fundamentally driving people to spend money elsewhere. I just don't understand how the system holds up a multi-hundred billion dollar advertising parasite...everything would be cheaper if there were no ads.