you allocate tokens from top down - first exclusivity deals - Citadel pays $10 bil to get exclusivity access to GPT-6 for 3 months before anyone else, then you price it $1000/mil, then whatever compute is not used you sell GPT-5.9 at $500/mil...

AI companies are speed running the old Cable company model.

Hoping your customer base is so old they forget to cancel the subscription might not work so well this time. “Popcorn eating ensues”