What’s considered expensive in the procurement process is not necessarily the TCO, but often just the year one cost. Which is part of the reason why pay as you go SaaS is so successful.

Yeah, Bedrock would be the answer to run DeepSeek in the enterprise. But with the options on Bedrock, DeepSeek fighting for a position somewhere in the middle of the cost/quality spectrum. Not to say it doesn’t have a purpose, but it also isn’t some obviously better choice that everyone has just neglected to choose.