Not everything is economic value. For gamers, an online game can be a community hub, part of their identity, a hobby. It’s not about whether they got their money’s worth, it’s about destroying a virtual “place” they’re emotionally and socially invested, and the specific skill they posses when they’re there.

I think this is the root of it and what the article describes in the first half. I suspect owning a copy of a game will soon be completely eliminated and replaced w the subscription model. Then when subscription dollars stop flowing, the company naturally winds down the service.