In 2009, I recorded a video of the after effects of a torrential downpour in Toronto on a Sony HDV camera. I also called up a few news stations to see if I could sell it.

I ended up reaching CFTO (CTV Toronto), and took the footage over to Channel 9 Court. What happened next took me by complete surprise.

The flagship station of a national network had no deck in the building that would play HDV mini DV tapes. I hadn’t brought my camcorder or my MBP either, so I couldn't quickly convert it into a format that they could use.

I ended up going home, and exporting via FCP and burning onto a DVD. It worked, I got to see the inside of a news station and I got $135 for it. The news broadcast later that day showed about 10 seconds of my footage, which by extrapolation, was the highest-ever hourly rate I’ve ever earned: ~$48,600/hour.

The lesson here was that DV and DV-adjacent workflows were difficult in a pro context even when they were mainstream in the consumer market.

This started long ago. In the 1980s, pros used 60 minute Umatic cassettes because it was the standard and it was the highest quality format. Home users had VHS and Beta (and laserdisc and CED discs and...) The pro market was mostly short videos / news segments / local insertion commercials so a 60 minute Umatic tape limitation was fine with the pros. In the home market, VHS won over Beta in part because the recording time was longer and it meant that most rental movies didn't need a second cassette and a swap in the middle of the movie. To your point, most video production companies had VHS and Beta decks if they needed home formats (I was playing with my VHS-C camcorder and caught that plane crash on tape), but even in the dark ages of NTSC, pros didn't want to use home formats unless they absolutely had to.