Whenever I needed a color for something digital (website, ...) I would use the Pantone color picker in Photoshop. It had multiple lists of colors (some more vivid, some muted, some thematic - only reds) and I would browse the color I wanted to pick a suitable shade.

I didn't need the Pantone aspect specifically (real world printing), these were strictly digital uses, but I found browsing shade lists much better than trying to use a regular analog color picker (RGB, HSV, ...). Maybe because you see a large color swatch, maybe because seeing 10 different shades at once is and choosing is faster then randomly moving the mouse through the analog picker.

Screenshot: https://www.pinterest.com/pin/how-to-find-and-add-pantone-co...