Every time I try to explain this to people I feel like I'm talking to a brick wall. Even more frustrating to hear, otherwise reasonable, market analysts say that "dividends don't matter because the stock value goes down on payout". What doesn't matter is how successful a company is if they don't share their profits. You're literally buying a Pokémon card just with a lot of liquidity until the illusion of value bursts, hoping that somebody will buy you out because P/E improves or whatever.