Kind of a backwards take, both in your interpretation of this announcement and the company in general.

The point of this announcement is to draw attention to the fact that the currently hyped topic is what they have been working on since their inception. If anything, it gives off a Schmidhuber-esque 'actually it was me who invented that' vibe. But trying to retroactively claim credit for the hype is nowhere near the same as following the hype.

As for your impression that the company is more generally hype-chasing, I'm really not sure how you would come to that conclusion. At the time of their founding, chatbots were the hype on the product side and model scaling was the hype on the research side -- topics they have largely eschewed. They instead were founded with a focus on evolutionary and collective intelligence and have maintained a fairly cohesive research direction ever since.

counter point: https://sakana.ai/asal/

"For the past 300,000 years, Earth has had only one form of advanced intelligence on it: humans. With the recent advent of AI foundation models, some believe we are at the dawn of a new kind of intelligence. As AI continues to evolve, we may witness the proliferation of diverse intelligent lifeforms coexisting with us."

I am not even going to link more than one thing I think I've made my point