I don't think this qualifies as clickbait in the sense that the headline mismatches the contents. My experience with 404 Media is that they treat every article like they've just released the Pentagon Papers, so you just have to read with that in mind.

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SllX 2 hours ago | parent [-]

> My experience with 404 Media is that they treat every article like they've just released the Pentagon Papers

I think you’ve perfectly phrased exactly what it is that annoys me when I see a 404 Media headline. When it was a new shop, I stomached it more, but this is every single headline I ever see from them.

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DANmode an hour ago | parent [-]

Contrasting the tone of innocence the larger publications use around these institutions feels perfectly within a journalistic mandate.

	▲	SllX an hour ago \| parent [-]
		Nobody is disputing that it is a legitimate choice. It is also legitimately off-putting. If their audience is into it though, good for them.