Because the video is based on the research done in this article, it even specifically calls out the article's authors in the description

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nativeit an hour ago | parent | next [-]

Is that normal? To promote a research paper in ArXiv so heavily? I think the parent comment’s concerns still apply, saying a large, well-funded YouTube channel is specifically releasing coordinated content to promote this prompts more questions than it answers, in my mind.

	▲	mbreese 44 minutes ago \| parent [-]
		Yes it is common, just not always to the scale of a Veritasium video. Usually it’s just the press office for a university putting out a press release or a summary article in Scientific American. But in the case where the story is interesting to a larger audience, having a push behind a story across non-academic media is not unheard of. If you can get some media coverage of an academic topic, it can be very beneficial to the researchers’ careers. One goal for a researcher is to bring notoriety to their research, to their institution, and to the field in general. This is the main motivation I see. The authors may have pushed the arxiv paper out earlier due to the timing of the release of the video.

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TechSquidTV an hour ago | parent | prev [-]

Am I correct it looks like this was published 3 days ago? They made that video.. in essentially 2 days?

	▲	yladiz an hour ago \| parent [-]
		I doubt it based solely on that there are multiple interviews including from one of the paper’s authors. Given that Veritasium is a very well known channel at this point I wouldn’t be surprised if they were contacted instead and then roughly coordinated the timing of the paper and video release together.