> The switches start out gray and become black when toggled.

Rant: That type of slider-switch is an inferior usurper of the classic tickbox, that rode in on a wave of touch-screen-ification. Oh, it can be done well, sometimes, but it's just far-too-easy to do it badly.

In this case (useless colors, no intrinsic text labels, etc.) I think the remaining rule/clue is "Move the dot-nub towards whatever you want." So moving right is indicating you like the "We track you" text, while moving left indicates some kind of disagreement.

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> It feels intentionally misleading.

The "Accept All" button is worse:

1. It abuses UI conventions of position and color that belong to a "Proceed with what is shown" button.

2. Likewise, the text-label is ambiguous: It could mean "Accept All [of the choices which I've made and can see]"... But instead it means "Reject whatever is on-screen, and replace all choices with 'accept' cookies."

3. When it does erase/reset all choices made, it does so in a secretive way by also dismissing the dialog. The user never has any opportunity to realize that it just erased their choices and flipped every item to the rightmost position.

Any one of these might be an innocent mistake, but all three sins together are a dark-pattern.