Seeing the point on UI/UX got me curious as well and from a brief look I don't quite see where it is coming from, but maybe they will expand on it. Regarding their point about relatives loving Google/Kagi for usability: If you don't already do that, I believe it can be pretty eye-opening to just place some "tech-illiterate" person in front of your product and check if/where they struggle. There were lots of situations where I saw people struggling with steps I stopped thinking about, just because I was more familiar with the software. And while I have nothing to do with UI/UX myself, I am pretty sure that kind of paper cut is what tends to block any kind of broad adoption.

Thanks! Your point is quite valid and we do that. Unfortunately, the biggest problem with most "tech-illiterate" people we have is that they don't understand why they should care about privacy or what's "wrong" with AI tools in the first place.