LLM clearly is broken by design when it's been personified, but I think "software" as we understood, is inevitably evolving into "personified entity" (I've left some notes in [1], which are AI generated).

There is also an interesting trend that the more personified brand is more dominant: Claude & Doubao vs ChatGPT & DeepSeek.

[1] https://github.com/NascentCore/agentic-suite/tree/main/perso...