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ksec 5 hours ago

It was not the normal Apple Mac Pricing to begin with. But let see if they will stick to $599 next year when it comes with 12GB RAM and hopefully double the SSD speed. I wouldn't be surprised it would have similar sales if it was priced $699.

It was also a very low initial production volume to begin with. So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand. That is also ignoring the summer back to school season.

CharlesW 5 hours ago | parent | next [-]

> So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand.

Clearly it's doing above their expectations, and they had precise data in the form of their test selling the M1 Macbook Air at $599 (occasionally $499) since 2024. It's too bad you weren't at Apple so they could've avoided this mistake!

ksec 3 hours ago | parent [-]

>occasionally $499)

Only in selected store and only in US.

dylan604 4 hours ago | parent | prev [-]

> It was also a very low initial production volume to begin with. So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand. That is also ignoring the summer back to school season.

Doesn't that mean precisely that the sales are above Apple's expectations which is everyone in all that matters here.

ksec 3 hours ago | parent [-]

Well yes. But it is also a mistake that should have avoided and Apple are usually better than this. This suggest they have under estimated for one reason or another.

My guess is that they were extra cautious in case of a flop just before new CEO was appointed.