> My opinion is that, for end users, if you name your feature "AI" to market it, you kind of already failed to read the room. You're writing to VCs while hoping it convinces customers.

100% this.

Maybe I live in a bubble, but consumer sentiment regarding AI seems extremely negative. Boasting "AI" features is more likely to lose sales than to create them.

But their target audience are creators, not consumers. Creators love AI.