Let's not pretend that fact is anything but a happy accident, though. The only reason AI has been practically scrubbed from their website is to try to make us forget the time they preannounced fantastically brilliant AI capabilities and then delivered less than nothing -- not even fixing Siri, which is the obvious #1 product in the world that needs to be rebuilt on LLMs.

Apple, maybe because of ego, is often not the major mover on anything they didn’t come up with first. They tend to take a wait and see approach with a lot of ideas. Hell look at VR (which I’m surprised they even did but clearly they see longterm value)