I think the related news of Meta rolling out subscription models for their free products, is a step in the right direction.

Otherwise the only way to provide these services is to massively underfund support, if you charge 0$ per account and serve 1 Billion users, then you cannot afford to spend 1 minute of human support time on an account.

Yes, they could use the money from ads, but let's be frank, the customers in that case are the sponsors, if the customer is the actual user, then it's way easier to provide direct support to them without facing an foundational incentive misalignment.