The terminology is art vs content. Anybody talking about "content", by definition, do not actually care about what that content is, just that it is contained into something they charge for.

No I don’t think that’s what I’m going for.

To me content often implies a kind of volume of work. Always be posting. Don’t miss a few days or your viewers go elsewhere. Lots and lots of content!

The concerns of a product are the salability. Is has to fit perfectly into a 22 mins slot. It can’t upset the wrong people. It has to fit the mood and culture that our advertisers want. Etc.

This is a great example of when pulling out a dictionary implies that you've lost the argument, because if people were using the word in the same sense as the dictionary definition, you would have no need of the dictionary to “prove” the meaning.