Of course it is. What you describe is one of the reasons that ELT became popular, if you couple it with a variant type and schema on read, you have a very powerful and flexible architecture.

But there’s no free lunch, building and maintains data infrastructure that is reliable requires work. Many companies don’t realise that when they start their analytical journey and aggressive marketing doesn’t help. That’s the point I was trying to make.

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kikimora 33 minutes ago | parent [-]

I don’t disagree, just placing emphasis on a different aspect.

In an ideal world there is a tool that moves your schema into an analytical store “as is” with a single click. Then the same tool lets you add arbitrary transformations of the data. Surprisingly I have not come across such a tool. It is earthier “one click to move your data” or “any transformation you want” but only after a significant upfront investment :(

	▲	cpard 10 minutes ago \| parent [-]
		I think I didn’t articulate myself very well on my reply. I actually wanted to say that I agree with you and emphasise again the need for educating users for the complexity of these projects. What you describe has been pitched by many different products for different parts of the data platform. Fivetran for example claims to do that for the extraction and loading part, good old Informatica was offering the ETL in a graphical interface etc. The problem that many teams ended up having is the explosion of the tooling needed by data teams.