We all feel this way, but a wholistic view includes acknowledging what we receive in return for our time spent viewing ads. The author starts off the article by referencing getting up in the morning and wanting to watch a 10 video but having to spend several minutes viewing ads. They fail to mention how the person who spent their time creating that video should be compensated. Will he pay for the video? I doubt it. He wants it at no cost. This has another name: entitlement. He’s upset because no one will give him the things he wants for free, so he’s throwing an obvious tantrum about it.

How about proposing a better model? I don’t have the answer, but I have a feeling we gravitated to the ad-supported freeware model because it’s actually the best and most efficient middle ground. It allows us to exchange our time for creators’ time without the inconvenience of turning it into money first. It removes a step.