If you believe there will be lots of LLM providers in the future, then OpenRouter could be a DoorDash play.

Established restaurants didn't need DoorDash because they were already on everyone's speed dial. But new or small restaurants couldn't afford to advertise or maintain a team of delivery people. DoorDash created a two-sided marketplace that made it a lot easier for new entrants to bootstrap. Today even the established restaurants have to pay them their tithe because hungry people have learned to start with the DoorDash app. A bit of a prisoner's dilemma.

If OpenRouter plays its cards right and gets very lucky, a large number of people will configure their hungry LLM clients to start with OpenRouter, and then LLM providers will have to join the marketplace or else miss out on all those customers.