Yeah, I worked for a company in a relationship/middle man space that solved a major discovery problem at the time.

Due to some perverse incentives in the industry as well as some protectionism and legal chilling none of the players actually solved their customers fundemental problem. They got stuck as these weird tweener lifestyle companies.

I quit, moved to a cheap studio apartment in Brasil for 3 months (we still had a bully in the space put together a bs packet and used their connections to get some FBI agents to show up on our doorstep only to drop everything after our little interview), coded out a marketplace play and launched it.

Ycombinator flew us out but declined and a group in a smaller market gave us the only money we ever had to raise. Due to the fact that we built a legitimately fun marketplace play that solved a lot of frustrations in the space Scott Hanselman tweeted us out to his followers and that was all we needed to get the exposure and google juice ball rolling.

Due to the industries continuing perverse incentives, I could start the same company again tomorrow except it would take a big ad words dump of cash and I don't want to pull out of my own pocket yet again (I did just prior to covid but it's an industry that was totally shut down during covid and I no longer have the appetite.)

So by overnight I mean, we started generating huge buzz in the industry and 10x traffic of established players overnight and middlemen don't have motes so we never really had to raise, it was just the time to code out the platform and get it populated with data at the MVP level.