This is an absolutely classic PR "submarine" effort to reframe the impact of AI

Paul Graham has mandatory essay on this - https://www.paulgraham.com/submarine.html

(1) More than 50% of Americans at this point are more concerned about AI than excited for it - https://www.pewresearch.org/short-reads/2026/03/12/key-findi...

(2) Popular media is feeding into this zeitgeist with headlines like - "Prepare for an AI jobs apocalypse" eg - https://www.economist.com/leaders/2026/05/14/prepare-for-an-...

(3) There is a bright line between these articles and growing concern / pushback on the development of new data centers with both moratoriums and significant municipal cancellations.

(4) Perhaps more materially the architects of AI are being challenged directly - in April Sam Altman's home was (a) bombed and then (b) shot at and weeks later the entire industry was just taken to task by The Pope! himself calling for acknowledgement of human limitation, grace, and dignity.

(5) Meanwhile Sam and others are reframing including launching a new foundation to "increase quality of life and individual freedoms for people around the world" and pivoting messaging to AI "accelerating everyone in achieving their goals" https://x.com/sama/status/2059677202917331431 & https://x.com/sama/status/2057218997503086888

Is this because the architects don't believe AI will be as disruptive as planned or . . . ?

It'll be disruptive, but not apocalyptic. Some classes of jobs common today will be eliminated, while more will grow. Overall productivity will increase, but it'll suck for the people made obsolete.

Certainly it will not result in most people working fewer hours.

Source: see the adoption of computers/databases across previously pen-and-paper industries 50 years ago. That was more disruptive than this will be.

The most maddening thing is that in our current timeline, the more obviously you lie and bullshit, the more you get rewarded. And winners can lie and bullshit with even less pushback, creating deadly cycle.