Ironically their tussle with the US federal government is what made them a household name [1]

There's no better way to create awareness of a brand than to get it featured in the most popular reality TV show globally at the moment: "Thing Trump Did: Season 2."

[1] Proof: https://trends.google.com/trends/explore?date=today%205-y&q=... (see the massive spike in January of this year)