Hey, op, thanks for the points - a quick reply here:

-I'm very out of date, yes...I wrote a lot of notes ages ago and came around to finishing the article a long time later. I also don't use social media for good reasons so am not aiming to provide info that anyone doesn't already have. The article was mostly an excuse to read Baudrillard, and goddamn that is hard work ;-)

-i did not miss the point that being trendy attracts others of the same age. As women account for 80% of sales that is clearly not the key cause of the trend but is relevant for some

-agree my 'analysis' is lacking, could have conducted interviews, analysed multiple social media platforms.......

-the story of 'i saw this dude in a supermarket' is partly used to create a narrative in the article. And, obviously, I am not going to ask a guy 10 years younger than me why he is wearing a toy!

-'does he play with it at home' - how could I have been clearer that I doubt he plays with it and that it's for ornament, and possibly to attract girls.