Discussing the nature of hyperreal consumer products is similar to art criticism. You think about the intent of the item and how it affects the recipient. It isn't just being a jerk about it that is, since you can gain insight into societal trends by asking, "why the heck are people taking weird pictures of Donnie Darko stuffed animals and posting them online." Discussions of buying new mechanical keyboards when you have plenty that work fine are a bridge too far though. Because I buy too many of them.