The lack of actual photos of Labubus "in the real" (usually on a keychain at a pant's belt loops) is jarring. The topic of the "performative male" has been regurgitated in social media for quite some time. Still the author ignores that and misses the overall bigger picture.

I think any argument made here with regard to Baudrillard's hyperreality could be made about most trends, not only Labubus. Actual insight into the demographic is missing.

I prefer the following video which touches on the performative male (it's in German though). Don't get distracted by the title, it's nuanced and offered me some insight into performative behaviors (both the recent manifestation and in general) https://www.youtube.com/watch?v=4rFMdKcR824

Hyperreality is a bogus concept altogether, inasmuch as it's supposed to be something new in human history that only happens because of computers. Prehistoric/ancient humans also had fashion trends and myths and symbols and deep context