Yeah, it's clear to see that they'd want to get in front of something like that happening again. My point though is that the pull quote I highlighted is a flimsy reassurance because "it all happens on the device" does not at all prevent "Apple knowing about it," yet the sentence is constructed in a way that (tricks?) people into thinking it would.

And since then, we've seen major companies pressured into instead ripping out E2E encryption from public and governmental child safety concerns.

But why would they want to be notified. Seems like this is the best case scenario for them. They’re taking action against the problem and at the same time cannot be approached to break their clients privacy. The only thing I can imagine is a government entity making them do it.

Sure, what I meant is "without actually taking a stance on what the article is about and opinions on Apple's feature aside, I dislike the particular placation presented within"

Look how far we've regressed. Forty years ago if the phone company said it was going to spy on conversations and halt phone sex but don't worry because you can always choose to resume it, we'd never have accepted that.